Dana G. opened in the Village of Carlsbad in June of 1992. Dana's fashion retail experience dates back to the 70's in Florida where she owned two stores by the name of Dana's Love.

The store reflects Dana's strong sense of style and an understanding that a woman's true essence stems from her individuality which is expressed in how she puts herself together..."It's like walking into a treasure chest" is how the North County Times described the shopping experience at Dana G.

We like to think of it as a potpourri of gorgeous things to wear....we are a true boutique with some items trendy, some classic, extraordinary accessories....a wide collection to be interpreted in your own way...with our help of course.